Great advisors help---lots. We knew that we didn't want to reinvent the wheel or suffer the same pitfalls, so we got together a crew that has fought the good fight before.
So there's John McKinley, the former President and CTO of AOL Digital Services. He absolutely rocks the consumer, software, and Internet products. GPS, Blog, P2P, PGP, John knows how to make it all work together and as a business.
Take a look at his blog which tracks the various aspects of the industry: http://www.greatfallsventures.com/
Tim Stevens, CEO of http://vside.com/ and the man on the clutch of the Inktomi finance team, was our first mentor. He taught us the ABC’s of venture capital and how put together a tight financing round.
Geoff Ralston, who looked after products at Yahoo, also lends us his ear and keeps us headed in the right direction.
Finally, there's Paul Gauthier, founder of Inktomi: it was his support that got us off the ground, helped us focus our initial strategy, and helped us go from a band of coffee house squatters to a real company.